about freedom doran
FOUNDER + CEO OF 22 IMPACT
Freedom Doran was born in Monte-Carlo, Monaco on 22nd March 2002. At age 5 he moved from Monaco to live in and around London for 6 years before moving to Liverpool at aged 11.
Freedom is an entrepreneur through and through, his obsession with business started by accident when he was extremely interested in Scootering and used to visit his local skatepark every day after school. He soon realised that his peers had lots of spare and broken parts so he started to fix them, spray paint them and then sell them on eBay for some extra money. Doing this for 6 months he made over £1000 and then focused on his school.
Taking a break from business, at the age of 12-14 he was a model and actor working for the likes of BBC, Formula 1, ITV, Sky 1, and Studio24.
His entrepreneurial spirit soon came back in the form of a clothing brand, after scooting he started becoming eager to enter the fashion world after seeing the rise of menswear and key menswear pioneers such as A$AP Rocky, Lewis Hamilton and Jaden Smith. When his brother asked him to start a clothing brand he was right on it and that's how Marzenie began. Translating to Dream in polish, Marzenie was a 24 piece collection of t-shirts, hoodies, caps and swimwear aimed at 12 - 24-year-olds who wanted plain items with a pop of graphic design, he screen printed all of these from his shed for 1/2 years before stopping to focus on GCSE's and his health.
On November 1st, 2017, Freedom was diagnosed with lower stomach cancer at Alder Hey. His GCSEs were in May and so he had his operation on the 3rd November and started 6 months of intense chemotherapy treatment from 8th November through to 10 May 2018. Just 6 days after his chemotherapy ended, he started his GCSEs achieving 3 A*'s, 4 A's, and 2 B's. Being who Freedom is and with nothing to do after the closure of Marzenie, he was searching the internet for over 20 minutes trying to find one site which accommodated low-end through to high-end fashion, home and beauty items. He found nothing and so that's where the birth of Nethrial came about on 27th October 2017.
He made the decision to fully focus on Nethrial during and after his GCSEs and so attended all London Fashion Week and London Fashion Week Men's shows and trade shows from London to Berlin to get a curation of brands that would make Nethrial a one-stop-shop for 13-34-year-olds no matter whether it is an emerging brand or established and across fashion, home and beauty. NETHRIAL performed incredibly for two years and faced issues as a result of Brexit and logistics issues so is currently on pause and will be re-launched in the coming years.
In November 2019, Freedom began working on creating 22 IMPACT, a global talent management agency that provides a 360-degree management service to signers, artists, social media influencers, TV personalities and celebrities. Launched officially on 22nd May 2020 with a select 22 talented members and over 700 clients including TOM FORD, Morphe, SAVAGE x FENTY, Amazon, etc. 22 IMPACT now manages over 200 people.
The agency has now expanded to be a global communications + media agency offering PR, brand campaigns, modelling management, talent management & event production.
He is also senior advisor of DROOLER and ambassador for Alder Hey Children's Hospital.